Skills: Writing, Research, Target Audience and Demographics Assessment, Strategize Brand Content, Photo Illustration, Formatting, and Layout.

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Technology: Microsoft Word

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Inspired by California’s breezy coastal style, Serena & Lily is a high-end, coastal and casual online lifestyle brand. As a business, it is important to take advantage of the strategic benefits that social media has and using it as a marketing tool. In this social media plan for Serena & Lily, we focus on their Instagram account. 

When I first began developing Serena & Lily’s social media plan, I studied the content that they posted on their Instagram account. For Serena & Lily’s Instagram, I recommended that they post more photo and video content that feature their products in them and photo and video content that feature puppies or dogs in them because these posts did well with engagement. By seeing how well each post did with engagement, it gave me insight on what their company should be posting more of.

Another factor that I studied was Serena & Lily’s audience and demographics. This gave me more insight on what they should and should not post. With the information that I gathered about their audience and demographics, I developed an implementation schedule and content release schedule to increase engagement on their posts. 

 

This social media plan uses visuals and an organized layout to communicate how Serena & Lily can increase their engagement on Instagram. Their brand is high-end which caters towards the middle and upper class. Knowing their brands audience and demographics is an important marketing strategy that will help them find more success with their business.